Omnichannel Retail Platform
Gulf Retail Group • E-commerce / Retail
The Challenge
Gulf Retail Group operated 50+ physical stores and an e-commerce site as separate silos. Inventory wasn't synchronized, customers couldn't buy online and pickup in-store, and loyalty programs didn't work across channels.
Separate inventory systems - online vs. store stock
No click & collect - 30% of customers abandoned purchase
Fragmented customer data across 5 different systems
Loyalty points couldn't be used across channels
Our Solution
We built a unified omnichannel platform connecting all 50+ stores with e-commerce, providing real-time inventory, unified customer profiles, and seamless cross-channel experiences.
Real-time inventory sync between all stores and online
Click & collect with 2-hour pickup from any store
Unified customer profiles with cross-channel purchase history
Universal loyalty program - earn and burn anywhere
Implementation Journey
How we unified online and offline retail in 8 months
Channel Audit
Analyzed online and offline customer journeys across 50+ stores
Unified Commerce
Integrated POS, e-commerce, and inventory systems
Mobile App
Built mobile app with click & collect and loyalty features
Customer 360
Unified customer profiles across all channels
Omnichannel Architecture
Mobile App
React Native
E-commerce
Next.js
POS System
Store Integration
Customer 360
Segment, BigQuery
Technology Stack
The technologies powering Gulf Retail Group's omnichannel platform
Mobile app
API gateway
Customer data
Session management
Product search
Payments
Customer analytics
Cloud infrastructure
Business Impact
Measurable results from omnichannel transformation
35% higher basket value•2.5x customer lifetime value•50% faster fulfillment
"The omnichannel platform has completely transformed how we serve our customers. They can now shop seamlessly across our app, website, and physical stores. Click & collect has been a game-changer, and having unified customer data has enabled personalized marketing that actually works. Our online sales have grown 150% since launch."
Layla Al Hashimi
Chief Digital Officer, Gulf Retail Group